About Me.

My design research experience includes medical devices and health insurance across both B2B and B2C sectors, using qualitative and quantitative methods like in-depth interviews, usability studies, ethnography, and surveys. This foundation has given me deep expertise in researching complex products where user needs intersect with business objectives​​.

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My path to design research began with a love for creative problem-solving and asking the right questions, but I was drawn to this field because of its potential for real impact. Today, I'm fascinated by the intersection of large-scale data analytics and deep qualitative insights, particularly in how this combination can transform patient and provider experiences in healthcare.​

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What energizes me most are those breakthrough moments when research reveals something unexpected—an unmet user need, a critical process gap, or a fresh perspective that fundamentally reshapes how we approach a challenge.