Design Research Projects

Led 106 in-depth interviews to create targeted personas for a national health insurance company, transforming their marketing approach to role-based communication that led to new training material for five departments.

Transformed a seemingly impossible recruitment challenge into strategic insights by expanding study scope, increasing recruitment rates from 1% to 14% , and delivering retention strategies for a national dental insurance company within a 4-week timeline.

Conducted contextual inquiries in patients' homes across four cities to validate that real-world injection practices matched laboratory safety standards, supporting FDA compliance while managing complex logistics and recruitment challenges.

Designed and developed a website that helps seniors navigate Medicare Part D enrollment by calculating prescription costs and tracking deadlines—making it easier to know which plan to choose and when.