Design Research Projects

Designed and developed a website that helps seniors navigate Medicare Part D enrollment by calculating prescription costs and tracking deadlines—making it easier to know which plan to choose and when.

Conducted contextual inquiries in patients' homes across four cities to validate that real-world injection practices matched laboratory safety standards, supporting FDA compliance while managing complex logistics and recruitment challenges.

Led 106 in-depth interviews to create targeted personas for a national health insurance company, transforming their marketing approach to role-based communication that led to new training material for five departments.

Transformed a seemingly impossible recruitment challenge into strategic insights by expanding study scope, increasing recruitment rates from 1% to 14% , and delivering retention strategies for a national dental insurance company within a 4-week timeline.